[ versione in italiano sotto] The covid-19 health emergency has radically changed our daily lives. Among the habits that have been most affected are inevitably those concerning the consumption of primary goods. Consider, for example, sales on e-commerce platforms which, according to data released by McKinsey, have increased by 81% in just one week in …Continue reading "ShoppinTime: Our Answer to the Emerging Needs of Retailers and Consumers [ENG/ITA]"
[ versione in italiano sotto] According to a recent McKinsey survey, in March e-commerce sales among Italian consumers increased by 81 percent in a single week. In the same month, 75 percent of people who bought consumer products online did it for the first time in their life. These are just a few but significant numbers …Continue reading "Caligoo Helps Businesses Transform Customer Experience in the Time of Coronavirus [ENG/ITA]"
Among Caligoo many applications, the food and beverage industry can greatly benefit from the opportunities our platform offers. This sector has remained relatively unchanged over the decades – with a strong focus on booking, ordering and paying – but today new mobile services can finally create new business opportunities. Thanks to a joint partnership with …Continue reading "Caligoo Combines Innovation and Tradition to Deliver the Best Food Experience"
In a recent Adweek article top marketing innovators were asked about the hottest trends in the field right now and which one makes them especially excited. Their answer provide a clear understanding on which direction marketing is veering: a fully data-driven, experiential, personalized strategy, with content creators contributing with the most original productions from all …Continue reading "Increased Personalization is the 2020 Key Marketing Trend"
Recent researches report that younger generations prefer to rely on banks’ physical branches rather than on online-only bank accounts. Data stresses therefore the importance of investing in the overall customer experience rather than merely shutting down physical branches to leverage profit. Caligoo technologies address this issue by revolutionizing people’s physical and digital experience thanks to …Continue reading "Millennials Say Banks Should Invest in Digital Technologies While Saving Physical Branches"