Museums have always struggled with understanding their audience and providing an easy, pleasant, yet enriching experience. Today, thanks to the latest developments in technology, a whole world of data is available to those who can take advantage of it. Can museums benefit from it too?
According to a recently published article by Rene Chun on Artsy, museums have been shyly experimenting with Big Data for a couple of years. The Met and the Louvre are among the early testers of the beacon technology, which was launched by Apple in 2013. iBeacon, a technology able to track smartphone and send push notifications to their owners, was in fact presented at the 2013 World Wide Developers Conference as an ideal application to museum locations.
Benefits span from enriching the viewing experience, promoting interactivity within exhibitions, to gathering visitor analytics. Just to quote a few, the Art Intitute of Chicago has installed a 300-beacon network thanks to which the collection of user data results into heat maps, travel paths and dwell times, while the Brooklyn Museum has connected the beacon system with their own ASK mobile app to stimulate visitors to ask direct questions to online experts. In the latter case, a significant increase in paid attendance and, in the former, a documented stronger relationship with their visitors demonstrate that the Big Data buzz will soon take over museums too.
Caligoo is a bundle of services dedicated to enhance in-door visitor experience through the WiFi network and totally makes the case for museums. Caligoo includes seamless authentication to the WiFi network through the Brand mobile app on the visitor’s device, data analytics, effective engagement through customized push notifications and in-door localization.
Moreover, as soon as the quantity of data increase in the next years, better connectivity infrastructures will also need to be taken into account. Caligoo’s Fog Node is meant for this. To scale and extend the feature set and high-density venues demands, Caligoo has fully embraced the exciting new Fog Computing paradigm, according to which computation and storage resources are distributed to the edge of access networks, and extended it to the world of Software-Defined Networking. Easier done than said: visitors will be given connectivity priority while navigating online in real time according to their own needs.
Caligoo means the best experience for visitors and a larger gain in terms of efficiency and profitability for museums.
Read more on this blog for further information on Caligoo’s multiple applications in different industries…