We love crunching numbers when they mean success.
This year’s World Ducati Week was the most attended edition since it first started back in 1998, with a total number of 91.596 participants and a 13% increase in attendance compared to the last 2016 edition. The 40% share of international attendance with Ducati fan gathering from 73 different countries also demonstrates the world-wide appeal of the brand.
Caligoo is proud of having taken part to the 2018 event as its innovation partner and contributing to the World Ducati Week success by enhancing digital services provided to all Ducati lovers while enjoying their day at the Misano World Circuit.
Our technology has meant secure and seamless access to the free WiFi network for all participants and a steady management of the quality of service to improve and customise communications, which resulted in the enhancement of user experience on personal devices.
Thanks to Caligoo, the Ducati marketing team – in full compliance with the current privacy regulations – has also been able to collect and analyse user behavior data throughout the gathering. This functionality has proved to be an invaluable advantage as it represents an essential step in identifying shared patterns in the use of specific services, general attendance, and on flows of new and returning users over the three-day event.
Can you envision a scenario where you are the exclusive owner of your users behavior data and can fully take advantage of it? We have the right tools for you.