[ versione in italiano sotto]   According to a recent McKinsey survey, in March e-commerce sales among Italian consumers increased by 81 percent in a single week. In the same month, 75 percent of people who bought consumer products online did it for the first time in their life. These are just a few but significant numbers …

In a recent Adweek article top marketing innovators were asked about the hottest trends in the field right now and which one makes them especially excited. Their answer provide a clear understanding on which direction marketing is veering: a fully data-driven, experiential, personalized strategy, with content creators contributing with the most original productions from all …

Recent researches report that younger generations prefer to rely on banks’ physical branches rather than on online-only bank accounts. Data stresses therefore the importance of investing in the overall customer experience rather than merely shutting down physical branches to leverage profit. Caligoo technologies address this issue by revolutionizing people’s physical and digital experience thanks to …