Increased personalization is the 2020 key marketing trend

Increased Personalization is the 2020 Key Marketing Trend

In a recent Adweek article top marketing innovators were asked about the hottest trends in the field right now and which one makes them especially excited. Their answer provide a clear understanding on which direction marketing is veering: a fully data-driven, experiential, personalized strategy, with content creators contributing with the most original productions from all …

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Millennials Say Banks Should Invest in Digital Technologies While Saving Physical Branches

Recent researches report that younger generations prefer to rely on banks’ physical branches rather than on online-only bank accounts. Data stresses therefore the importance of investing in the overall customer experience rather than merely shutting down physical branches to leverage profit. Caligoo technologies address this issue by revolutionizing people’s physical and digital experience thanks to …

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Who’s Running the World of Mobile Payments? Please, Have a Coffee

Who’s running the world of mobile payments? Surprise, surprise. It is neither Google nor Apple Pay. The real revolution started with a Frappuccino at Starbucks. As eMarketer reports, 23.4 million consumers use the Starbucks mobile app to pay their coffee right inside the chain’s stores, compared to the 22 million and 11.1 million who adopted Apple and …

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If WiFi Only Had Brains

This note intends – using the example of a WiFi access network – to describe Caligoo’s efforts to introduce a revolutionary approach to all the access networks in general, that we believe will accelerate the intersection of humans, devices, smart cities and companies now and into the foreseeable future. The Caligoo team combined its vast …

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Toward Networking Humans and Objects — At the Edge

As the world of computing evolved over the last 30 years — from the mainframe to the cloud and now to the edge — access network architecture and technology has unfortunately failed to keep up with this evolution. These networks were designed and functionally remain a system of “pipes” moving “bits”. To date, their purpose has been to conveniently …

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